Let’s Dance
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Remember the T-Mobile dance ad? Turns out it started a trend.
First up, a Belgian reality show got itself some publicity with a very similar (but very cool) display of dance at a train station.
Then Trident got into the mix, with a viral ad publicizing a free Beyonce concert later this year:
New York-based group Improv Everywhere is likely responsible for the resurgence of the flash mob, but T-mobile seems to have started the flash-dance. Got any dancers handy? This one is getting big.
