Get Creative With Your Ads
Just a quickie viral success story this week. Pedigree shot an indisputably cool ad at 1000 fps. The high definition slow-mo effect is amazing to watch, no matter the subject matter, and dogs are just neat at 1000 frames per second. Over a million views later, and Pedigree knows that making something people will want to watch (instead of something that tweaks the part in our heads that’s programmed to buy) has some value.
Also, we’re still on the fence about whether music videos can be considered ads, but the band OK Go launched its own label and released this fantastic DIY music video that has more viral power than just about anything we’ve seen recently. Check it out.
