Corning Shows Us the Future

Want to see the future? So do 11 million other YouTube viewers, and they’re looking to Corning to see it.

You might know Corning for its history of dish and cookware, but it’s been largely out of that business for a while. These days, you’re more likely to see Corning’s hard work when you pull out your smart phone. Now Corning is envisioning a future where every surface is made of its glass, and each of those surfaces can connect us with the greater world.

There are some great ideas in the video for almost every aspect of daily life, but keep an eye out for some clever marketing implementations. It’s a future that has people intrigued: a long-form film without any of the traditional viral attention-getters shouldn’t normally hit these kinds of numbers.

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