Coca-Cola Drives More Happiness

Coca-Cola’s Open Happiness campaign has brought the company a lot of views, and its latest video is no exception.

The advertisements promote the idea of spontaneous joy in every day life. Who wouldn’t want to take a break from a busy day for a visit from a quasi-magical (see the surfboard?) truck that vends free refreshment, fun and public good times? The people of Rio De Janeiro, Brazil seem quite happy about it, at least.

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