Cadbury embraces the unusual
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Cadbury knows that it has a good thing going. Working with A Glass and a Half Full Productions has brought them massive viral success with the Gorilla ad (this version without sound, apparently due to a copyright claim), and hopefully this new, extremely weird video will do the same:
