Brands That Move People – Literally

The viral sensation du jour is a scientific achievement: a new form of human propulsion. This new fuel alone moved a human and cart 211 feet.

That fuel? Coke Zero and Mentos.

The video is up to 2.5 million views – in 2D. Viewers who want to catch the action in 3D have contributed another half a million views. It’s been covered by CNN, blogs and celebrities on Twitter. All this attention on two big brands, with so much community engagement. Quite the marketing success.

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