BooneOakley harnesses the power of YouTube

Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

This week’s viral ad is a YouTube experiment that’s paying off. BooneOakley have abandoned a traditional website in favor of a series of interconnected YouTube videos that showcase the agency’s creativity alongside its projects and history.

This is really a “see for yourself” experience. It’s probably not a style that would work for malls, but as a creative portfolio it works surprisingly well. And it’s a great reminder that new technologies give us opportunities to rethink our images. We see malls doing great things with Twitter, Facebook and even iPhone applications – but don’t stop there.

Check it out here:

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