Bing or Bust?

Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

This month, Microsoft launched Bing, their new search service. Bing replaces Live Search, and attempts to compete directly with search juggernaut Google.

To mark the launch, Microsoft has started a $100 million advertising campaign. The ad that’s gained the most attention online is below:

Microsoft has taken an interesting angle with this. Looking past the rather unsubtle implications of pairing current search engines with economic chaos and collapse (Google caused the economic meltdown? Really?), Bing is being positioned as a “decision engine” that provides the results people need to make good choices, instead of the usual “information overload.” Looking at blog responses and site comments, the tactic doesn’t seem to be resonating with a lot of their audience, but it’s sure getting people talking about Bing.

  • Acneboy

    Bing search engine gives almost the same search results as Google. Looks like Google will now have a tough competition when it comes to search engine technology.

  • Jade

    Bing does give search results much like Google but i would have to say that Google still gives more relevant search results

  • Carmen Cruz

    BING search engine is just as good as Google. In my own personal experience, Google does give more releveant search result than Bing but the difference is very small. **

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