Beneful Brings Puppies to the Party

Rube Goldberg machines aren’t new territory for marketers. Honda may have kicked the trend off way back in 2009 with its outstanding Cog. OK Go took it to a ridiculous new level with its single-take music video for This To Shall Pass. Now Beneful is getting in the game.

There’s no wonder that it’s doing so well: there are puppies involved. The messaging is clear, too: Beneful dogs are obedient, happy and active. How else would they have pulled off such a complex machine?

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