Beautifully Imperfect
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
“Funeral” is a rare sort of viral ad – one with a message that everyone can afford to be reminded of. It was created for the Singapore Ministry of Community Development, Youth and Sports. Tragically, one reason the video has garnered so much recent attention is the sudden passing of its director, Yasmin Ahmad.
It’s well worth a watch. Just keep some tissues nearby.
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http://centreplace.co.nz Angela Young
