ASOS Has The Coolest Catalogue Around


ASOS is an online-only fashion retailer, the largest in the UK. As such, it’s had to be on the forefront of technology, bringing its catwalk videos directly to consumers and keeping in constant contact across the social web. But its newest ad blitz is far cooler than we’ve seen from them before.

The ASOS Urban Tour has traveled around the world, getting the company’s clothes on to representatives from some of the hottest underground scenes around – street dancers, DJs, beatboxers, musicians and more. Then the company filmed them doing what they do best.

We’ve got one of the videos below, but the real masterpieces is from ASOS’s visit to London. There, the company dressed up one of the world’s best street dance crews, including Lil Buck, Baby Bang, Marcio, Zeus and Looney. After that, they filmed a fully-interactive video that gives viewers the chance to get up close and personal with each of the dancers and each item of clothing they’re wearing.

Check it out here, and watch the Tokyo video below:


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