ALDO Gets Lucky With Fall Campaign


What do casino games, magic tricks and shoes have in common? Not much that I can think of, but ALDO manages to make it work. To promote its fall lineup, the shoe retailer has launched its Shoes for Life campaign, giving shoppers the chance to spin the wheel and Get Lucky.

The Shoes for Life site is a visual and auditory feast, filled with dancing models, adorable fashion and catchy music. While there, shoppers can play three games, picking lucky shoes to spin on a slot machine and roulette wheel and to find in a shell game. Fortunately the odds are against the house in these games, and it’s not particularly difficult to win all three challenges. Shoppers that manage the task are rewarded with 15% off any pair of ALDO shoes and a chance to win shoes for life.

The interactive ad is quite engaging, and certainly has me thinking about a new pair of boots for fall. To get people hyped for it, ALDO released a video earlier in the summer. It has the same magic aesthetic, and is pretty popular — but from the comments, I’m guessing more viewers are there to watch its star, Criminal Minds’ Matthew Gray Gubler, than anything else.


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