A Single Shot of Inspiration from the Canadian Paralympic Committee

The best viral ads are the ones that are an absolute joy to watch, and this ad from the Canadian Paralympic Committee certainly fits that bill. With one take and no CG, they tell the whole story of an archetypal Paralympic athlete. Playing with chronology and expectations, it’s just an outstanding piece of cinematography and storytelling. Take a look for yourself:

If you’re curious about how they pulled this feat off, there’s a full making-of feature right here.

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