A Pair of Musical Holiday Ads to Charm and Delight


Christmas is a musical time, so as we head off for our own holidays let’s share a little musical joy.

We have two takes on holiday music, both at US shopping centers. The first is a part of T-Mobile’s always-impressive Life is For Sharing campaign (though it seems to have dropped that tagline for this particular video). Director Alfonso Gomez-Rejon and Musical Director Paul Mirkovich brought together an amazing surprise performance at Woodfield Mall, one that makes a fantastic video. Just when it seemed that flash mobs were going completely stale, we’re given one of such scope and glamor that it will be a challenge to surpass.

The song is also the perfect uplifting anthem to bring a little joy to these last few busy days before Christmas. No lie, it brought tears to our eyes.

The second video we want to share with you is smaller, older and far less popular, but if you’re up for a laugh it’s a great watch. Normally offbeat local advertising can be totally cringe-worthy, especially when it involves hip-hop. But something about this Fairlawn Plaza holiday ad from last year just makes us smile. It’s presented with just the right amount of self-effacing humor that it’s positively charming.


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