7-11 Flirts With Advergames

1014711.gifViral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

7-11 is spicing up its image with a new viral advergame, The 711 Club (note: we haven’t vetted all the possible encounters, but everything we saw was safe for work, if a bit noisy).

You arrive at a hot new Brazilian club, looking for someone to share a good time with. You give them all your best (worst) lines, impress them with your dancing skills (a clever implementation of a rhythm mini-game), and if you’re successful, you take them home. Suddenly, you wake up, next to a hot Brazilian…Bold coffee. In this case, getting lucky is getting a coupon for your own free coffee.

It’s been a while since we’ve seen a good, non-YouTube advergame, but 7-11 got it right here, and is reaping some positive attention for its effort.

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