Westfield Culver City Holds Tailgate Party for Carmageddon

On July 15th and 16th, the 405 will be closed. It’s one of Los Angeles’s biggest freeways, and the city is already known for its heavy traffic, so things are going to get messy. Mayor Antonio Villaraigosa expects the weekend traffic to be “an absolute nightmare,” so what better time for shoppers to explore their own neighborhoods?

In that spirit, Westfield’s LA centers are opening their arms to local shoppers and planning a big weekend of giveaways, special offers and entertainment. It’s a way of saying “thanks” to those brave people that head out into the weekend traffic to do their shopping.

“Having already dubbed the 405 closure ‘Carmageddon,’ LA residents are understandably worried that going anywhere in the city July 16-17 will be a hassle,” says Zanne Augur-Daniels, regional director of marketing for Westfield. “Westfield wants to provide a fun alternative to staying at home, and we’ll have free entertainment, great giveaways, and special offers for anyone in the neighborhood of our three participating centers.”

Shoppers can enter to win a “I Survived the 405” prize package, including a $500 gas card, free valet parking and monthly car washes for the rest of the year.

Each participating center has a different plan for the weekend. Westfield Century City is randomly giving away gift cards worth up to $500 from participating retailers. Shoppers can also look forward to live music and movie screenings. Westfield Culver City is holding a tailgate party, with video game tournaments, races, photo booths and DJs. It’s also put together a Retail Refuge Savings booklet. Westfield Fashion Square has free valet all weekend, per-spend giveaways for free car washes, and kids activities.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory