The Sun Rides Old Spice’s Coattails to Viral Success


Well, it had to happen. There have been many parodies of Old Spice’s incredibly successful “The Man Your Man Could Smell Like” ads, but this one gained a life of its own. And it’s not hard to the reason why: a topless Page Three girl.

The Sun put out the video to celebrate 40 years of Page Three, a regular feature in the tabloid that shows off a topless model. The ad captures the set dressing of the Old Spice piece, but plays in heavy-handed gender stereotypes. We’re pretty sure the target audience doesn’t mind a touch of pandering, though – the video has picked up nearly 2 million views, and generally positive reactions.

The video should be safe for work: the nudity is implied, and carefully covered throughout.


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