Mic Mac Mall Goes Looking For Love


Mic Mac Mall is looking for a little love. The shopping center wants two things, and it’s willing to give a little in return.

First up, it’s looking for some love stories—stories of the history that shoppers share with the center. It opened a microsite at mymicmac.ca and has been taking submissions over the last month. Shoppers have shared their stories of bringing their children to meet Santa, of winning the center’s contests and attending its special events.

At the same time, it’s taking ideas. If shoppers want to see changes, new stores and more, they can post their submissions online. Other shoppers can lend their support to the ideas, but it’s not a popularity contest—it’s a chance for Mic Mac Mall to see what shoppers really care about.

While it isn’t a popularity contest, it is a contest. Each and every day the center holds a draw and awards one submitter a $50 center gift certificate. Their photos get posted online, creating a whole tapestry of people who really care about their mall.


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