Yorkdale Leaves Prom Blogging to the Pros

Yorkdale Shopping Centre always has a plan for prom. Last year it introduced its teen bloggers around this time of year, and they took on all the trends. It’s doing the same this year, but it’s upping the ante (and the exposure) by teaming up with growing teen blog SheDoesTheCityTeen.com.

Like its big sister, SheDoesTheCity.com, the website focuses on fashion, events, health education and music for trendsetters. The four prom ambassadors chosen for the project not only get $1000 to spend at the shopping center, they also get an audience at both the Yorkdale website and a blog already popular with their peers.

Given that shopping center websites aren’t always the first place teens bookmark for repeat visits, this seems like a brilliant partnership. This year’s ambassadors also break out of the restrictive categories last years’ operated under. All four have distinct styles, but the labels are dropped. After all, what teen girl doesn’t feel she’s a little bit Diva sometimes and a little bit It Girl others?

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