Yorkdale Courts Prom-goers


Yorkdale Shopping Center is building on its reputation as a the destination for prom shoppers this year. Last year we talked about its Promology microsite, which helps shoppers find the right dresses for their body types. This year, the center is dedicating its blog to Prom 2011 and putting the rest of the blog’s business on hold.

It’s picked four bloggers to cover some prom archetypes that are sure to be popular with its shoppers: the Cheerleader, the Diva, the It-Girl, and new contender the Chic Geek. Each of the four young women is taking a turn talking up Yorkdale’s prom offerings, giving advice and talking about their own prom plans.

Shoppers can also like each of the bloggers on Facebook, and many have taken the chance to do so. This should give Yorkdale some valuable information when it comes to next year’s prom plans – so far, the Chic Geek, Vanessa, is the most popular.


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