White Rose Finds the Future of Fashion


White Rose Shopping Centre is looking for the newest face in the fashion world – so up and coming, only his or her middle school classmates know it.

That’s right, the UK center is looking for its Young Fashion Designer 2010. It’s looking for male or female designers in three categories: ages 9-11, 12-14, and 15-16. The shopping center is teaming up with the Yorkshire Evening Post to find these fashion forward youngsters. Designs will be judged by leading fashion figures from around the world, who will choose two designers from each age category. A third semi-finalist from each category will be selected by the newspaper’s readers. And all nine finalists will take part in the White Rose Autumn Fashion Show in September.

Eight runners up will take home cash prizes £50 in recognition of their skill and hard work, but the overall winner will go even further. He or she will walk away with the White Rose Shopping Centre Young Fashion Designer of the Year title. The winner’s outfits will be made and sold by Republic, a leading fashion retailer. And the winner will take an all-expenses paid trip to London Fashion Week for a taste of what may be to come.


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