Westlake Center Shopstagrams

627shopstagramThis week, Westlake Center is celebrating a love of shopping with all its shoppers. Or, at the very least, with all its smartphone-equipped shoppers.

#Shopstagram is the name of the game, the hashtag that gives participating shoppers the chance to win big. Every day this week, the shopping center is picking five winners for a total of $7000 in prizes.

All folks need to do to enter is post on Instragram with their faves and tag the photo (or photos – there’s no limit to how many times someone can enter) with #shopstagram.

The first five days are easy: the daily categories are things that may already be in a shopper’s closet. A favorite pair of shoes, a favorite pair of pants—that sort of thing. This weekend the stakes raise: the center is looking for shoppers’ favorite places in the mall and for the best mall selfies.

Winners are notified with comments on their Instagram photos, keeping the whole thing nice and digital.

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