Westfield Settles the Question of East vs. West

While most Londoners will be showing their Olympic pride over the next few weeks, Westfield is encouraging them to show off a much more local sort of pride: East, or West.

Conveniently, Westfield has shopping centers in both the East and West Ends of London, making this turf war more than a little self-serving (or what would be the point?). Shoppers can show their allegiance to Team East or Team West by signing up through Westfield London or Westfield Stratford City. Once they’re signed up, it’s all about earning points for the team.

Earning points is right in the Olympic spirit—it’s all about sharing your pride. Shoppers can pick them up for tweeting with the hashtags #IWasThere and #East or #West, along with any sort of interesting content. Or they can join in on Facebook with a Tug of War competition that asks daily questions with distinctly East- and West-London themes. For instance, are you a Notting Hill type or a Bridget Jones’s Diary sort? Instagram users can also get in on the fun, tagging their summer photos with the appropriate hashtags.

While this competition will surely put an end to the age old question of east or west, it’s also good for something a little more tangible. Once the points are tallied, the winning team with receive up to 50 £500 gift cards distributed randomly to its members. There are also weekly giveaways for the team members who post the best tweets, photos and other content. It might not be Olympic gold, but it sounds pretty good to us.

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