Westfield Offers Fabulous Finds
There’s no doubt that shoppers are looking for bargains right now. But retailers are beginning to recognize the risks of bargain-burn out. It hasn’t been quantified, but there must be a limit to how many “70% off, everything must go” signs a shopper can see before they stop having an effect.
That’s why Westfield’s new fabfinds system is such a breath of fresh air. Using both the online and print resources of its American malls, the company has launched a service that allows shoppers to find bargains at retailers throughout the mall. Retailers get additional exposure and links back to their websites, and Westfield shoppers can browse their favorite stores from home and pick out deals to check out on their next trip in. In some cases, shoppers can order items in advance for pick-up at the mall, guaranteeing some productive foot traffic.
