Westfield London Demos 3D TV

Can’t wait to watch your shows in 3D? Shoppers who want to know what it will be like when 3D TV comes to households can stop by Westfield London to find out.

Sky 3D TV will be rolling out in the UK later this year, and to give people a taste of what 3D TV will be like, it’s moving into the mall. Starting in Westfield London and spreading to over 100 malls, the network is demoing the technology. It’s showing off 3D footage filmed over the past two years, featuring sports events, Fashion Week footage, ballet and more.

Dozens of high profile movies (most notably Avatar) have sold theatre-goers on 3D films, but home 3D is a harder sell. Shopping centers are a perfect choice to promote the tech, which will require a high-end electronics purchase at minimum.

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