Westfield Brings Summer Fashion to Life

It’s one thing to show shoppers the season’s big looks on the page. It’s quite another to bring them to life, but the runway is something of a limited time offering.

Westfield UK is going for a best-of-both-worlds approach. It’s released a series of videos that show off the big spring/summer looks—monochrome, brights, metallics/pastels and florals/prints—in full motion. Dancing around to Brit-pop, electronic, dub step and folk music, with videos done up by renowned photographer Rankin.

At any moment in the video viewers can click to pause and see the full outfit along with retailers and price information. At the end of the video, shoppers can treat themselves to a printable page of fashionable offers from retailers at Westfield London and Stratford City.

You can check out one of the videos right here, but do yourself a favor and check it out in its natural habitat. The enhanced features are available there.

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