Westfield Brandon Shares the Best of B2S
Westfield Brandon and nine other Westfield centers have spent August turning themselves into the “got-to-be-there” destination for the back-to-school season, one-stop-shops for parents and kids to get all the latest in fashion, style and accessories, the smart way to kick-off the new school year with fresh supplies and the latest technology; and a fun way to meet up with friends, attend special events and win prizes online, in-center and in-store.
That’s a tall order, one that the centers are bringing together with all kinds of activities, events, promotions and contests. Participating centers each have a set of oversized, colorful school lockers, designed for unlocking prizes, showcasing retailers’ merchandise and revealing surprises. Shoppers will have a chance to “unlock” combinations of must-have items, and enter to win daily prizing both online and at the participating center. Daily winners who open the locker by texting their center’s special code to ‘51515’ can win an iPad Mini and other great prizes.
“During the back-to-school season, Westfield knows busy parents are on a mission to find value and kids are on the hunt to find the latest and coolest items,” said Kirk Thompson, VP Marketing, Family, Community and Customer Service at Westfield. “Our goal is to deliver a fun and engaging experience, making it easy and convenient for our shoppers to be successful during back-to-school.”
The centers have also brought local mom bloggers and fashion vloggers in for the fun, in order to share it with shoppers that might be hesitating or unable to attend. That’s resulted in some pretty amazing publicity, like this post from Morningside Mom or the haul video below.
