Westfield Airport West Rewards Retailers

Westfield Airport West has embarked on a journey to strengthen the cultural behaviour and drive best practices the best way it knows how: recognition and excellent prizes.

The center’s Retailer Rewards Plan is out to give outstanding retailers the boost they deserve. Each month, retailers are be selected as finalists for excelling in the areas of visual merchandising, store display, participation in center campaigns, customer service and store performance. It’s a comprehensive process that leads to rewarding a deserving monthly winner with free coffee for its staff for a month.

At the end of the 12 month program, one monthly winner will be chosen as the overall champion. Not only will that retailer receive a $500 center gift card to be used by the management to treat employees to a team dinner, the center will work with the winning retailer’s regional management to choose one employee to be granted a scholarship to study toward a Diploma of Retail Management.

Retailers can rest assured that the judging process has been well-planned. Each month’s winner will be chosen by a panel of judges made up of members across various divisions within Westfield Airport West including Centre Management, Centre Marketing, Regional Management, Retail Design and independent retail consultants. The three monthly finalists will then undergo an independent Visual Merchandising Audit Assessment which will be carried out by the Australian Retailers Association (ARA) Retail Institute in order to select the overall winner for that month.

At the end of the program, the twelve monthly winners will partake in two formal assessments facilitated by the ARA Retail Institute including a customer experience and service audit within the store.

“We want to encourage excellent customer service and believe it’s important to acknowledge and reward retailers that demonstrate quality retail principles,” said center manager Adam Weinstein. “The Westfield Airport West Retailer Rewards Program is about celebrating the success of our retailers, sharing best practice and inspiring others to follow suit.”

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