West Edmonton Mall Gets the London Experience
The insanity of the Olympics is always the most intense in the host city and country, but that’s no reason others can’t participate. For example, shoppers in Canada have been treated to some of the Olympic joy with Coca-Cola’s Move to the Beat bus.
Last week, it stopped at West Edmonton Mall’s Ice Palace for some icy fun. The authentic London double-decker bus brought the best of sport and music to the party. That means big-screen entertainment, ping-pong and dancing, active gaming stations and a lot more. It was capped off with free concerts by some very hot Canadian music acts including Shad and Humans.
The tour also introduces Coke’s highly rated ‘My Beat Maker‘ App. Much like Coke’s big viral Olympic ad campaign, it’s all about creating music to the tune of Olympic sports. Have you seen any of the versions of that ad, by the way? It’s pretty great, and you can check it out right here:
