Victoria Gardens Takes the Sting out of Bad Gifts
Remember the time you received that awful sweater, or the piece of decor you couldn’t stand, or a Christmas consisting only of socks? Victoria Gardens asked shoppers to dredge up those memories for its Awesomely Bad Gifts promotion.
The center asked shoppers to visit its Facebook page and post about their worst-ever gifts. It also wanted to know what they’d do if they’d received a $100 center gift card instead. Each week of the promotion, which ran throughout the holidays, the center chose one particularly unlucky soul to award with just such a gift card.
The promotion proved to be a goldmine as a conversation starter, with many shoppers posting about bad gifts with photos, stories and lots of commiseration. The six winners got to take home a much improved Christmas gift of their choice from Victoria Gardens with their winnings, and thousands of center fans and shoppers were reminded that a gift card might just be the safest choice for Christmas shopping after all.
