Union Square Shows Shoppers Their Ugly Sides

Next week, Union Square Shopping Centre is helping shoppers find out just how ugly they could be. Sounds like an odd cause to support, but it’s not nearly as strange as it sounds: it’s hosting Cancer Research UK SunSmart’s R UV Ugly, a campaign to show young people just how much damage they’re doing to their skin in the tanning beds.

The organization has teamed up with sk:n to bring free UV skin assessments to clinics and centers across the country. Using UV scanners, the consultants will show shoppers the underlying damage to their skin that they’ve already done.

Given that tanning beds are both a huge cancer risk and a huge part of youth culture, this is a great service for young shoppers. According to the cancer agency, using a tanning bed for the first time before the age of 35 increases skin cancer risk by a stunning 75 per cent. It may be hard to imagine something like cancer when young, but seeing the distance they’ve already taken toward serious skin damage might just be the scare some youngsters need.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory