The Trafford Centre Finds Magic in Beauty


To those of us who are a tiny bit cosmetically-challenged, gorgeous makeovers seem more than a bit like sorcery. The Trafford Centre is taking the opportunity to recognize that wizardry with next week’s Beauty Magic event.

With Valentine’s Day just a few short weeks away, it’s the perfect time for shoppers to indulge in a pre-spring update to their personal styles. Each event that makes up Beauty Magic weaves a little spell craft into that goal. Like, for example, Spellbound: Selfridges fragrance experts demonstrate their most hypnotic lotions and potions, and shoppers can take on a bit of alchemy of their own with special mixology sessions that helps them discover their perfect fragrances.

The Body Shop and Lush are teaching shoppers to cast a few beauty spells of their own, with fairytale facials, miraculous makeovers and a big reveal of this year’s magical cosmetic secrets. Debenhams shows off supernatural (or super natural) looks. And John Lewis will teach shoppers to create illusions and glamours – or glamour.

This is also a great time to show off the center’s Magic Mirror. Shoppers can step in front and paw through different virtual outfits. Chanting “Mirror, mirror on the wall, which is the best outfit of them all” isn’t necessary, but it ought to be.

Finally, what bewitching event would be complete without a secret treasure? This time, shoppers can enter to win an Eve Lom prize package worth over £500. That will certainly add some magic to one shopper’s experience.


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