The Potteries Helps Shoppers Find the Perfect LBD


‘Tis the season of holiday parties and gatherings, and with it comes the need for that perfect little black dress. Or at least that’s the idea. In reality, things can be a little trickier. It’s not like every LBD is perfect for every shopper, and the options and selection can be overwhelming to say the least.

Enter The Potteries and its Little Black Dress campaign. Following up on its very successful Jean Genie campaign, this one seeks to help shoppers find the perfect fit for their holiday party dress. From October 21st to 23rd, Potteries Shopping Centre will give shoppers unique 30 minute styling sessions for free. Expert stylists will walk them through the dress styles that will work for their bodies, and help them pick out the perfect underwear and accessories to complement their look.

Once shoppers find their party look, they’ll be given customized styling cards with product information to help them find the items in stores. They can also pick up an exclusive LDB guide with tips for dress shopping and free gifts to help put their looks together.

Sandrine Rutter, Marketing Manager at The Potteries Shopping Centre comments, “After the tremendous success of the Jean Genie campaign earlier this year, we are extremely excited to launch the Little Black Dress event,” said Sandrine Rutter, marketing manager at The Potteries Shopping Centre. “We like to provide our shoppers with a personal touch to make their shopping experience with us as exclusive and enjoyable as possible. The stylists will be on hand throughout the event to assist women with queries, worries and questions about how to find the perfect party outfit and where to find it in centre.”


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