The Mall Builds Relationships with Budding Businesses


UK shopping center brand The Mall is jumpstarting retail innovation this month with its Retail Factor competition.

It’s the fourth annual competition, and it looks to be bigger and better than ever. The company takes entries from small retail businesses that want to be face to face with shoppers. This year, there will be a shortlist of several businesses chosen for each of eleven shopping centers, and those businesses will be invited to run an RMU in their center for a two week period.

Each center will evaluate the businesses after that two week period to see which stand out from the crowd, build strong customer relationships and develop demand. The winner from each center will get a much bigger reward: two more rent-free months of trading, a free laptop to help run the business, and business mentoring to keep their momentum strong.

Winning the competition isn’t the end of the opportunities, either. Of the eleven winners, the very best will be chosen to receive a free place on the exclusive retail business course, BHF-BSSA Oxford Summer School.


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