The Light Finds Fashionable Celebrities for Caring Cause
The Light held its glamorous spring fashion show last month, and it made it extra special by bringing in stars from the BAFTA award-winning show The Only Way is Essex. The stars weren’t there just for kicks, though—they were there for a cause: Marie Curie’s Great Daffodil Appeal.
If you’re in the know, you might recognize the hosts: Billie Faiers, Dino and George Georgiades, and Zeriozha Burt-Skeete (from the television series Waterloo Road), the beautiful people pictured with this article. With their help, The Light raised a total of £631.22 for Marie Curie.
While shoppers were pulling out their pocketbooks they got a chance to enjoy the newest spring fashions from The Lights retailers. They also got a peek at the newest collection from Billie Faiers’ boutique, Minnie’s. The money came from the sale of VIP tickets, as well as donated funds from the stall holders that supported the event.
It sounds as though the event was a success on another level: footfall at the centre rose by 10.6 percent versus the previous week and increased by 10 percent versus the same day in 2011. The leadup to the event also brought the Light nearly 400 new social media followers.
Stephanie James, the center’s marketing manager, said “The event was fantastic and has definitely helped to bring some bling to Leeds. Ultimately I do hope that the event has succeeded in raising awareness of the vital support system that Marie Curie Cancer Care provides to terminally ill patients.”
