The Hows and Whys of the Facebook Page Upgrade

It’s been a long time coming, but Facebook has finally rolled out the upgraded Facebook Page interface. Here’s the company’s word on the subject.

If you haven’t converted your center’s page to the new layout, there are two things you need to know.

1. You don’t need to make the change immediately.
2. You will be forced to switch on March 11 if you haven’t already.

If you start the process now, you’ll have the chance to make adjustments and preview your changes before they go live. If you wait, you’ll be scrambling to put things back in order after the automatic switchover. But you can’t revert the changes once you’ve made them, so be sure you’re ready before you commit.

Upgrading is simple. When you visit your page, you’ll be presented with the option to preview or upgrade. If you have an active page, you’ve probably seen this already. Once you’ve upgraded, you’ll notice several changes:

You now have the option to interact as your page. So you can comment on public profiles and other pages under your center’s name. This should make it easier for you to build your brand on Facebook, and you can cross promote with retailers, non-profits and events more easily.

Like the new user profiles, Facebook Pages now have a panel of 5 recent photos up top. Unlike user profiles, you can’t really pick which images are displayed in what order. So be creative with this space, but make sure you don’t have old promo images hanging around or they might find their way into the mix.

Just like user profiles, your page will now notify you when you get comments, likes, and new fans.

Twitter integration
You can link your Facebook page to Twitter and share updates between them.

There are also a few issues you may run into. Custom FBML tabs are replaced with iFrames, which means you’ll need to adjust any future custom content and existing content will no longer be fully supported. More info here.

Some people are also having issues with the page’s new News Feed. Like user accounts, pages now have a public feed of relevant posts and information, which can be sorted in a few ways. But if you prefer the standard chronological list of the old page, you might be out of luck for the time being – the “Most Recent” sorting option is only available to page administrators currently.

As with everything on the site, the new Pages are likely to be tweaked in the future, so hopefully any outstanding issues and frustrations will be resolved soon.

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