The Front Row Puts Australian Fashion in the Spotlight

A few weeks ago, we told you about Broadway on the Mall’s blogging competition. In a nutshell, the center sought out fashion bloggers to compete against one another for eight weeks. The winner gets a great suite of prizes along with a year-long gig as the center’s fashion blog writer. But before that winner is chosen, the center has something pretty impressive: a full-fledged fashion blog with four dedicated, eager young writers.

The Front Row hosts the four finalists, who are working hard to post great stories on Australian and international fashion each and every day. It’s a custom WordPress site designed to feature the bloggers and send visitors back to Facebook to vote for their favorite. It’s almost a shame that the site will become a one-blogger show at the end of the eight week period. Eight weeks is a great period to build a good fanbase for a website, and changing the format at the end of that period might give the winning blogger a rough start.

But at least she will have a good portion of the site’s readers as her loyal fans. Broadway on the Mall is offering up great prizes each week for shoppers who vote for their favorite blogger – gift cards, pricey accessories, styling and more. So the winner is sure to have plenty of invested voters behind her.

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