The Dubai Mall Goes Big in the DSF Wrap-Up


Is it any surprise that the highlight of the 17th Dubai Shopping Festival is huge? Like, record-breakingly large? From everything we’ve seen, the unofficial motto of these festivals must be “go big or go home.”

And big it was: to wrap up the festival, The Dubai Mall held two mega-events as part of Dubai Fashion 2012, the “Longest Catwalk” and the “Biggest Makeover.”

The Catwalk featured 120 models, including many top international names, parading along a ridiculously long 120-meter catwalk down the outdoor promenade. Yowch, imagine trying to keep your footing in runway style for that distance.

The Makeover was a different sort of marathon. 100 professional stylists and 100 models got together for 100 makeovers in just 10 minutes. In front of an audience, no less.

The only thing that has us worried is this: if they go this big this time, how on earth will they top it when the next festival comes around?


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