The CORE Styles the Stampede


613stampedeThe Calgary Stampede is coming right up, and once again The CORE is prepared. Last year the center went for an astounding 100 days of Stampede Style, and it’s not going quite so over-the-top this time around—a more focused stint as Calgary’s Stampede Style Headquarters is in the offing.

On July 3rd the center will be holding a massive Stampede Style event, with special deals and gifts from its retailers, entertainment by the Calgary Fiddlers, and an appearance by Miss Rodeo Canada.

Shoppers who indulge in a little Stampede fashion will have a chance to win their purchases: they’ll be able to submit their receipts for purchases over $50 into a draw that will see five shoppers win the value of their purchases in center gift cards, with prizes up to $500 each.

But for the one vital purchase for the Stampede, the CORE did a little outsourcing. It has arranged to have iconic stampede hat maker Smithbilt Hats open its first downtown pop-up shop at the CORE. It will give downtown shoppers the chance to master the authentic Stampede look near home.

“Stampede happens downtown and stampede shopping definitely happens downtown,” says Kim Bogner, Marketing Director, of the CORE for 20 VIC Management Inc. “Our retailers have been bringing in the best of contemporary stampede fashion for a few months now and now that Smithbilt will be opening its doors to Calgary in a whole new way, this event will be the best opportunity to get outfitted for summer and stampede in Calgary.”


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