The Chantry Centre Goes to the Birds


I’d ask if you’ve heard of Angry Birds, but it’s hard not to have at this point. Even if you’ve never touched a tablet, or smart phone or e-reader, you’ve probably passed the plush toys or the merchandise a few dozen times.

But Angry Birds plush toys are one thing — real life Angry Birds is quite another. The Chantry Centre brought together what it thinks may be the first live-action Angry Birds game in the UK. Over 400 shoppers got together to play with a reconstruction of the game with a 4 foot catapult and dozens of Angry Birds flying overhead on a giant mobile.

“With a third of the public now using smart phones and six dedicated phone shops in The Chantry Centre, organizing a giant version of this game was appropriate – it not only helped promote our shops but also added topical, visual and interactive activity in the Centre over the Half Term,” said Steve Cotney, Manager of The Chantry Centre.

Indeed, many of those mobile phone shops got together to help promote the event, along with the center’s mascot. Sounds like an event the whole family could enjoy.


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