The Broadwalk Centre Keeps Shoppers Up Late

I’m sure you know the feeling: you want to go shopping after work, but when quitting time rolls around, you’re beat. I’ve certainly been there on occasion. So to promote its late night shopping hours, the Broadwalk Centre, Edgeware is making sure customers are perked up and ready to shop by giving them a free cup of joe.

They hooked up with center eatery Costa Coffee to offer commuters vouchers for a free cup of coffee. Whimsically-dressed waitresses are spending the morning and evening commute at the center’s adjacent railway station handing the vouchers to commuters.

The vouchers can only be redeemed during Happy Hour, between 6 and 7 pm. This gets shoppers into the center and aware of the extended trading hours, and it also perks them up for an evening shopping trip. Sounds like a perfect match, and according to the center it’s going very well indeed.

“The Costa restaurant in The Broadwalk is at the hub of the scheme and by ensuring it is busy in the key launch period of our extended shopping period we are creating a vibrant and bustling atmosphere which will support the stores trading for longer hours.” says Dina Mistry, marketing manager at the center. “Costa Coffee have been a great support in this venture and we expect a high level of redemptions for the voucher offer which has no limitations beyond the happy hour time restraint.”

You can see another shot of the lovely waitresses offering shoppers a free cuppa to promote the Happy Hour extended shopping on our Facebook page.

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