The Brickyard Revels in Ugly Sweaters

Once upon a time, the ugly Christmas sweater was a gift given unironically, probably handmade by a relative. Does that still happen? It seems like they’re sold everywhere these days, ready-made for the next Ugly Sweater party.

The Brickyard and other Inland Western shopping centers are taking advantage of that trend with their Ugly Holiday Sweater Contest. Shoppers can upload photos of their worst knitmare online for a chance to win one of a number of $100 gift cards.

You can check out the gallery for some fantastically awkward photos, and while you’re at it, take a look around the rest of the Holiday Fun For All website. It gives Inland Western shoppers all kinds of tasty treats, literally and figuratively, including holiday recipes, wish lists, gift ideas and deals, deals, deals.

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