The Block at Orange Rebrands


Change can be hard, but The Block at Orange is looking forward to a sweeping change in the next few weeks. Soon, the center will be renamed The Outlets at Orange.

The reason for the change is to set the center apart from its competition. As the only outlet and value retail destination in Orange County, California, the center can use its new name to cement its significance as one of the leading open-air shopping, dining and entertainment destinations in Southern California.

“The Outlets at Orange will deliver a great mix of outlet retailers, as well as dining and entertainment choices, which aligns it better with The Mills’ overall unique brand of shopping,” said Gregg Goodman, president of the Mills. “With the growing number of outlet brands already open and coming soon to this property, the new name better reflects our vision, which will offer long term value to the tourism economy and the local market.”

Shoppers at the Block at Orange will start to see changes immediately. The website has already started changing over. New exterior signage, brochures and promotional materials will show up starting within the next 30 days, and as time passes a new entrance and tower signage will appear.


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