The Big Switch-Off at Westfield London

Westfield London went a little over the top with its Christmas light switch-on, bringing teen sensation Justin Bieber out to do the honors. Now it’s taken the unusual step of bringing the public out for a switch-off ceremony, too.

But before you start thinking the center is getting too self-aggrandizing, this ceremony was for a great cause: Earth Hour. Scottish singer KT Tunstall came out to Westfield London to perform and hit the big switch to shut down the Christmas lights for another season. While she was at it, she reminded everyone that there’s another big light switch-off coming at the end of March. Not only is it a clever promotion, it’s a nice way to cap off the holiday season.

“I’m delighted to have switched off the festive lights at Westfield London to launch WWF’s Earth Hour. It’s such a simple, powerful campaign and it’s a great feeling to be joining many millions of others around the world who care and are taking action,” said Tunstall. “”I’ve always cared deeply about the environment and try my best to limit the impact my life and work has on the planet. It’s not easy but there are simple steps and commitments you can make – and WWF’s Earth Hour is a great chance to tell others what you are doing and get them to join you.”

Let’s hope her influence helps make this year’s Earth Hour bigger and better than ever.

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