Teaching Style
Canadian shopping center Vaughan Mills has launched another great web promotion with Style Agents. Agents Janette Ewan and Afiya Fransisco star in a web series on fashion trends; topics covered so far include how to mix patterns safely, how to get away with bold colours, and how to keep on budget during a summer full of weddings and social events.
The web series is pretty informative, and Vaughan Mills is doing its best to create a comprehensive social media package to go with it. Each video is accompanied by a blog post from each of the Style Agents. The Agents also have Facebook pages and Twitter accounts that shoppers can follow for more tips, and the videos are available on iTunes as podcasts. And, of course, every aspect of the campaign points back to Vaughan Mills retailers where appropriate.
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