Suzy Shier Dabbles in Augmented Reality

227layarCanadian women’s clothing retailer Suzy Shier is experimenting with online and mobile marketing with in-store app integration.

It’s working with Layar, an app that’s generally used for augmented-reality layers for magazines and print publications. When visiting Suzy Shier locations, shoppers are presented with ads that send them to the Layar app. When they point their cameras at the ad while using the app, it comes to life.

If shoppers want to see how some of the season’s hottest new looks are worn by the pros, they can simply pull out Layar, point and tap, and watch models showing them off. It’s a fairly early implementation of the augmented reality, which could ultimately bring the models and not just the ads to life in the store, but it’s leading to interesting places. We’re not too far from the day your catwalk fashion show can be superimposed on reality by any shopper that stops by center court after it ends.

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