SuperSport Hits the Mall for New Commentator
South Africa’s SuperSport is seeking out a new soccer commentator, and it’s hit the mall to look for its new television star.
The high stakes Goulmouth competition started with a partnership with Mall Active. A one-of-a-kind sound booth was developed through that partnership, and was brought to malls across the country.
Travis Brown, Head of Activations at Mall Active explains, “The one-of-a-kind sound booth features full Supersport branding and is kitted out with state of the art recording equipment to simulate a real broadcast recording experience. Contestants are required to commentate for one minute on a major soccer match shown on a screen, while being recorded live. The feed then crosses to a judging panel that review the talent and score the potential. Promoters roving the stand then engage with shoppers and queuing consumers to give them information about the campaign and encourage their participation in the competition.”
The first stage of the competition was a huge success, bringing in 2125 contestants to try their hands at being the next big commentator. The competition is down to its final six now, with a few familiar faces in the soccer world showing up in the finalists. This has bred controversy, but also a lot of talk and excitement. We’re looking forward to seeing who steps forward as the winner soon.
