Stockland Merrylands Treats Facebook Fans
Everything is better when it’s a little more exclusive. Stockland Merrylands upped the ante of its most recent VIP evening by making it the center’s first ever Facebook Party.
Customers were invited attend the party – a three hour sales event – through Facebook. Two hours before the event commenced, secret sales and special hours started to show up on the center’s Facebook page. Shoppers who used their mobile devices to check in at the center got the inside scoop on the proceedings.
42 secret Facebook retailer sales were held from national and independent retailers, including Angus & Coote, Best & Less Kids, Betts Shoes, Cotton On, Crossroads, Crust Pizza, Forcast, Jay Jays, Jeanswest, Katies, Prouds, Tarocash, Yd and many more.
A paparazzi photographer roamed Stockland Merrylands throughout the night, capturing photos of customers in stores and walking the red carpet. A DJ playing the event brought the atmosphere to a new level.
Shoppers who weren’t able to make it to the party weren’t left out in the cold, either. Prizes and giveaways were given to Facebook fans via the page all night. In-mall, promotional staff roamed the center, assisting customers and handing out special prizes.
Center manager Craig Piper said the captivating event was a distinctive and successful introduction into the digital realm.
“The Facebook Party was executed well and created a buzz in the Centre. The event combined the marketing elements that our team is focused on – targeted marketing, digitally focused, retailer centric, and experience driven – all in a highly measurable format.”
“Our customers were engaged on a new level, requesting that more of these events are held in the future,” he added.
