St David’s Explores Cardiff With Hamleys


Feel like taking a tour of Cardiff? If you do, you might want to follow along on St. David’s shopping center’s Facebook page.

The center has teamed up with Hamleys Cardiff, and is taking a trip around the city with Hamley Bear, the toy store’s mascot. Together, the two are taking photos at all the big landmarks and familiar sights of the city.

The Advent Calendar competition is running all through December until Christmas. Each day, the shopping center posts a photo of Hamley Bear at a well-known location in Cardiff. The first child with the correct answer in-store wins a toy. On the very last day, Christmas Eve, the first child in-store with the right answer will win all 24 toys given out in the ‘advent calendar.’ Oh, and even the children that don’t win will have a chance to enter for a massive prize draw.

It’s a great activity for the kids, and it’s certainly fun to see the grown-ups arguing over the landmarks on Facebook. The most interesting part of this promotion is just under the surface, though. Hamleys Cardiff has been open for just over two weeks now. It’s new to the community, and this promotion just so happens to show the brand connecting with the city. It also brings youngsters into the store. Not that such an iconic toy store should have any problems getting youngsters in the door.


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