Southgate Centre Has LEGO Mania

530lefoSouthgate Centre is getting a LEGO Store, a pretty great catch for any mall. To get shoppers ready, it’s holding a month of LEGO Mania all over: in-center, on Facebook, on Twitter and on Pinterest.

Shoppers who stop by the center can take part in building a massive, interactive LEGO mural. There are also a few surprises to find, like a 3D sculpture of children casually sitting on a bench—shoppers who tweet a shot of it with the hashtag #LEGObench are entered to win exclusive merchandise. There are also a few other hashtagged plans in the works for quick-response contests.

On Pinterest, shoppers can make a LEGO pinboard. On Facebook, shoppers can share their favorite LEGO memory for the best prize of the social media campaigns: a $100 LEGO Store gift card, exclusive t-shirts, exclusive mini-figs, and custom-made replica brick sets.

The best prize of the whole campaign is reserved for those shoppers who come to the center to enter, however. That one includes round trip airfare for a family of four to California, where they will enjoy 5 days to explore LEGOLAND, relax at a hotel and work through $500 spending money.

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